Business Merchandise: What To Consider


Business merchandise can be anything from tote bags to the signage outside your store. Whether you are going through a re-brand or looking to launch your business but don’t know where to start, it’s critical that you nail your merch. Failing to do so could miscommunicate your business and lose customers or public opinion. These are just a few of the things you need to consider when it comes to developing business merchandise.

Your Employees Represent Your Brand As Much As Other Promotions

Regardless of your business model, staff are the lifeblood that not only keep the business ticking over, but make it thrive. Their attitude will be reflected in consumer’s opinion about an organisation. They are a merchandising opportunity that you can exploit to express a message. Firstly, wearable items like lanyards are a non-offensive and, depending on the design, sometimes extremely professional way to identify a member of your team. Yet, they can also be customised to showcase individual promotions, to highlight your friendlessness with messages such as “let’s have a chat”, whilst also expressing authority and unity within the company.

Businesses can also incorporate staff uniforms into their marketing strategies. Choosing customisable t-shirts with bespoke designs can help spread the word about seasonal promotions, new product launches or just a message you want to spread. They are extremely effective, because research shows, people notice other people more than things. This business merchandising strategy is popular with supermarkets and charities, but can be integrated into most retail or customer-facing companies at any end of the market.

Colour Connotations Make A Real Difference

Colour psychology is a thorough and interesting school of thought. Researchers, designers and other professionals have proven that colours hold different meanings to consumers. For example, some colours are preferred by certain industries, blue and grey by technology companies, yellow for innovation, red for value or budget retailers. Consulting colour psychologists or designers experienced in the area can ensure that your re-brand or merchandise suits your style and targets an audience.

It’s well recognised that packaging and branding add value to your company. Businesses looking to target the higher end of a market should be looking at the more luxurious colours, without straying too far from their message. The entire design should flow and have a personality but choosing the right colours can make a difference and ensure you are recognised for all the right reasons.

Selling On Business Merchandise For Perpetuating Marketing

Marketing branded merchandise is a great way to bolster your business, but also provides loyal customers of a way to show their support for your business. First, you will need to consider which items of merchandise are most suitable for your business. For maximum return and to increase your visibility, businesses should choose items that have a high usability and value to customers. They need to solve a problem or have a purpose. Tote bags, water bottles, note books, reusable coffee cups are all examples of small items that most people use daily. They’re also likely to be used by customers in public places and have the potential to catch the eye of a new audience, maximising the ROI of your merchandising efforts. These items are extremely cost effective to manufacture, meaning they are small tokens that can be given away as extras or goodies to entice consumers back to your business or just to serve as a reminder of the quality, valuable service you provide.

Business merchandise should always be cohesive. This ensures you are presenting a stable, professional business to the world, even if you’re casual and informal, it’s important that businesses can still build trust with their consumers in order to establish a lasting relationship.